If you are on the hunt for unique avant garde clothing designs London has a number of must visit shops for you.
Here is our selection, regularly updated, of recommendations, each of which we have personally visited.
APOC STORE, an acronym that subtly references the Anthropocene Epoch and apocalypse, began as a boundary-pushing online marketplace for independent, emerging, and avant-garde designers. Its physical location in London, which opened in July 2025, is a tangible manifestation of this post-digital, anti-establishment ethos.
The core mission of APOC is to empower new-generation creatives by offering them higher commissions and full control over their production, emphasizing a "slower, more intentional" and ethical way of working.
The store features pieces that are often one-off, repurposed, or made-to-order, with many items utilizing deadstock or upcycled materials.
Their progressive curation intentionally blurs the line between functional garment, collectible design object, and pure sculpture. This means you will find experimental fashion, unique jewelry, and handcrafted furniture side-by-side.
The platform prioritizes the artist's story, craft, and material innovation over commerciality. Featured designers hail from around the globe, and includes those utilizing complex techniques like glasswork and sculptural textiles.
APOC's permanent London home located in the Regent Studios in London Fields, East London is notoriously hard to find.
Address: Regent Studios, 8, Unit 41 Andrews Road, London E8 4QN
Website: apoc-store.com
Instagram: apocstore
Atelier Three is a retail concept and indie brand incubator, positioning itself as a modern blend between a department store and a platform for independent designers, acting as a showcase and marketplace for smaller, often rebellious or sustainable, designers who might not otherwise have a prominent platform.
Their offerings range from avant-garde wear to pieces that blend experimental design with everyday casuals, often showcasing wearable arts from emerging indie labels.
The store curates collections guided by a refined aesthetic and an appreciation for contemporary living, looking for brands that are distinctive in character and grounded in practicality.
Their vision is to create a more fair, seamless, and accessible future for retail.
Address: 68 Redchurch Street, London E2 7DP
Website: atelierthreelondon.com
Instagram: atelier.three
Address: 70-72 Bethnal Green Road, London E1 6GQ
Website: voyeurvoyeur.uk
Instagram: voyeurvoyeur____________
Address: 77 Redchurch Street, London E2 7DJ
Website: uj-ng.co.uk
Instagram: uj_ng
Address: 13 Brewer Street, London W1F 0RH
Website: www.machine-a.com
Instagram: machine_a
Address: 18-22 Haymarket, London SW1Y 4DG
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